Laurie Puscas, Owner of Independent Expressions, has worked in the industry and is familiar with the specifications and style of photography accepted by publications. This is vital, as it can mean the difference between publication and editors’ recycle bins.

She photographs events for promotional and publicity purposes both by businesses and non-profit organizations. The photography is used in press releases, promotional pieces, newsletters and client web sites.

Product and service photography is used to showcase products and services in promotional material such as newspaper ads, magazine ads, brochures and websites. The use of strong composition with distinct detail and vivid color create striking copy.

Eye catching design is created by incorporating visual design elements of color, shape and line that are appropriate to the product and service.